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When I started South African National Beer Day in 2017 I was taken aback by the response.
South Africa’s beer industry is more than just a source of refreshment - it’s an economic powerhouse woven into the cultural and economic fabric of our country. In 2023 alone, it contributed R96.4 billion to GDP, generated R56.5 billion in tax revenue, and supported over 210,000 jobs, according to Oxford Economics’ “Beer’s Global Economic Footprint” study.
It’s no secret that there is a canning a similar change in packaging. Bubbles hyland looks at the rise of wine in cans and picks a few south african favourites.
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Excessively high beer taxation levels are driving consumers to support the illicit alcohol industry, a situation that needs to be rectified by lowering beer excise taxes as soon as possible, Beer Association of South Africa (BASA) CEO Charlene Louw has said.
