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NEW CONTRACT BRAND SEEKS TO BRING TOURISM TO TEMBISA

Ziemann Holvrieka
AEB
Fermentis
Instek Control
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Although the 2020 alcohol ban wasn’t the ideal backdrop for launching a new beer business, it did at least give Sibusiso Skosana a chance to strategise and finalise the concept of his new craft brand. 

Brewed under contract at Brewsters Craft in Johannesburg, 1632 Crafts currently features a pale lager and a cider in the portfolio. Named for the postal code of Tembisa, east of Johannesburg, 1632 Crafts has a strong sense of place and strong pride in that place.

We saw there was a need for tourism in Tembisa,” says Sibusiso who grew up in the area. We decided to start by building a brand of craft beer and cider so that when the tourists come, they can sip on a local product.