Excessively high beer taxation levels are driving consumers to support the illicit alcohol industry, a situation that needs to be rectified by lowering beer excise taxes as soon as possible, Beer Association of South Africa (BASA) CEO Charlene Louw has said.
South Africa’s beer industry is more than just a source of refreshment – it’s an economic powerhouse woven into the cultural and economic fabric of our country. In 2023 alone, it contributed R96.4 billion to GDP, generated R56.5 billion in tax revenue, and supported over 210,000 jobs, according to Oxford Economics’ “Beer’s Global Economic Footprint” study.
The Beer Association of South Africa (BASA) is helping small businesses tap into the opportunities within the beer industry through its recent Brewing Business Success webinar, which connected over 50 participants with experts in compliance, digital marketing, retail, and skills development.