OnTap Magazine

WHEN THE LOCKDOWN ENDS, DRAUGHT BEER QUALITY WILL BE TOP OF MIND FOR CUSTOMERS WHEN CHOOSING WHICH PUB TO GO TO AND WHICH BRAND OF DRAUGHT TO DRINK! WWW.GAP-DRAUGHT.COM GAP DRAUGHT’S SMART DRAUGHT MONITORING SYSTEM, ALREADY INSTALLED ON THOUSANDS OF DRAUGHT BEER TAPS COUNTRYWIDE, CAN HELP YOU MONITOR AND MANAGE THE FOLLOWING: FINDINGS FROM RECENT RESEARCH CONDUCTED IN THE UK SHOWED THAT: OF ALE DRINKERS SAY THE MOST IMPORTANT FACTOR IN CHOOSING A PUB IS BEER QUALITY • Quality of your draught beer poured at pubs • Sanitisation compliance by your service providers who clean the lines • Volumes poured and the quality of pouring • Stock-out’s and inventory levels • Effectiveness of draught beer promotions THE NUMBER ONE DRIVER OF BEER SALES IS QUALITY (UP 10% YOY) OF ALE DRINKERS HAVE BEEN SERVED A STALE OR OFF “PINT” *MARSTON’S ON TRADE BEER REPORT 2019 *CGA INDUSTRY REPORT 2019 *MARSTON’S EUREKA SURVEY 2019 94% * 53% * 70% *