OnTap Magazine

Beer is more than just a drink—it’s a culture, a community, and a key ingredient in social connections. A thriving beer culture enhances not only the enjoyment of beer but also drives economic growth, tourism, and local industry support. Here’s why nurturing these three C’s celebrate tradition and innovation, while boosting local economies. It brings people together for responsible enjoyment and drives tourism and growth. Here’s to the people, the passion, and the culture that make beer more than just a beverage. BASA will be involved in and driving some key activities and events this year and here is a quick view of some of those: • Responsible Drinking Campaigns: ensuring we are always highlighting and continuously driving awareness around the importance of responsible drinking and safety • Clarens Craft Beer Festival (28 February to 1 March): https://clarenscraftbeerfest.com/ • SAB Hop Harvest (14-15 March) • Fools and Fans Beer Festival (4-5 April): https://foolsandfans.co.za/ • African Beer Cup / BeerEx Africa (22-25 May): (https://africanbeercup.com) and (https://www.beerex. africa) • SMME empowerment initiative Trader Enterprise Development in Diepsloot (June) • Regulatory Compliance Roadshow in Diepsloot (June) • BASA Annual Beer Festival launch (August) – keep an eye out for more information on the association’s inaugural flagship event • SMME empowerment initiative Trader Enterprise Development in Atteridgeville (September) • Intervarsity Cup in Bloemfontein (October) • South African National Beer Trophy (November): https://sanbt.com/ THE THREE C’S OF BEER CULTURE, COMMUNITY AND CONNECTION Beer isn’t just about great taste and good times—it’s a powerhouse for South Africa’s economy. In 2023 alone, the beer industry poured a massive R96.46 BILLION into the country’s GDP, contributed R71.86 BILLION in tax revenue, and supported 210,000 jobs. That’s right— every sip helps keep South Africa brewing with opportunity! These eye-opening numbers come from the latest Oxford Economics study on Beer’s Global Economic Footprint, commissioned by the World Brewing Alliance (WBA) and the Beer Association of South Africa (BASA). BEER: MORE THAN JUST A BEVERAGE Justin Kissinger, President and CEO of the WBA, couldn’t have said it better: “The beer industry has a huge, positive impact on the global economy, supporting a robust value chain that includes farmers, bottlers, shippers, and the hospitality sector. What makes beer unique is that it is deeply rooted within its local markets, benefiting local economies and communities. This report shows that beer is not just one of the most enjoyed drinks around the world, but one of the most valuable industries too.” RAISING A GLASS TO ECONOMIC GROWTH BASA’s CEO, Charlene Louw, echoed this sentiment, emphasizing just how essential the industry is to South Africans. “I am so proud to lead an association that represents such a vital and impactful industry. Thanks to the dedication and hard work of our members, we’re not only driving economic growth but literally putting food on the table for thousands of South Africans,” says Louw. A GROWING INDUSTRY WITH A BRIGHT FUTURE Since 2019, the beer industry’s contribution to GDP has surged by 35.9%, and tax revenue has grown by 33.7%. While the number of jobs has declined by 15.7%, the industry remains a major player in South Africa’s economy—one that supports businesses, creates opportunities, and keeps communities thriving. So, the next time you enjoy an ice-cold beer, know that you’re not just savouring a great brew—you’re supporting an industry that keeps South Africa flowing forward! THE SOUTH AFRICAN BEER INDUSTRY BREWING PROSPERITY, ONE PINT AT A TIME! ontapmag.co.za | Autumn 2025 | 7