OnTap Magazine

At the heart of the Beer Association of South Africa’s (BASA) mission is a commitment to shaping key discussions in the market. By taking a proactive stance, BASA ensures that beer remains a cornerstone industry—one that drives economic growth, fosters responsible enjoyment, and strengthens the entire value chain. Over the past few months, BASA has been making waves in the media, featured in leading publications like On Tap and various news outlets. Here’s a look at how the association is engaging with stakeholders and championing the beer industry’s role in South Africa. THE BEER INDUSTRY IN THE SPOTLIGHT The festive season is a time for celebration, but it’s also a crucial period to highlight the responsible use of alcohol. Millions of South Africans hit the road for their holiday getaways, gathering with family and friends over braais and social occasions. As a key industry player, BASA takes an active role in promoting awareness around responsible drinking, working to minimize the risks associated with excessive alcohol consumption. BASA CEO Charlene Louw has been leading this conversation on national platforms such as eNCA and Smile FM, ensuring that responsible drinking remains top of mind for all South Africans. PROMOTING RESPONSIBLE ALCOHOL CONSUMPTION WATCH THE INTERVIEW: ENCA 8 | Autumn 2025 | ontapmag.co.za