KZN based nano-brewery Yng Gns has bagged a platinum medal for their labels in the Craft Beer Marketing Awards. The global competition launched in 2020 and recognises outstanding marketing and design. Yng Gns is the first South African brewery to win one of the awards, known as a Crushie. “We entered the CBMAs purely because we dig our labels,” says Yng Gns brewer Sam Clark. “Never in a million years did we imagine that the outcome would be a platinum Crushie award.” The labels are a collaboration between art director Claire Clark and Durban muralist Resoborg.
“Drawing inspiration from the local culture, patterns and colours of our land we wanted the labels to be a nod to the young guns out there,” says Clark. “We are stoked to win, it’s like a pat on the back for all the dedication and hard work we put into our brand. We take our beer very seriously but wanted our label to show our creative, fun and adventurous side capturing the spirit of Africa and specifically KZN.”