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Ziemann Holvrieka
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Every so often you come across a craft beer that has no story attached to it. When the question “why did you give the beer that name?” is met with the answer “I don’t know, I just liked the sound of it”, the alarm bells begin to chime. When it comes to craft, people aren’t just buying beer.

They’re buying a story, whether it’s a tale of extending the middle finger to the establishment, insight into the brewer’s former life as a diamond diver or a narrative about stepping out of the rat race and simply chilling.