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SHACKLETON AND STUMPNOSE LAUNCH LOYALTY SCHEMES

Ziemann Holvrieka
AEB
Fermentis
Instek Control
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Shackleton Brewing Company in Cape Town and Stumpnose Brewery in Kloof, near Durban, have both launched loyalty schemes. The Shackles Loyalty Club is focused on online shopping, with fans earning Shackles by shopping, reviewing the beers and by referring friends. Stumpnose has a loyalty card for in-house purchases – for every pint or house gin you buy, you get a stamp. Once you’ve bought nine, you turn in the card and get the 10th beer or gin for free. Other local breweries with loyalty schemed include Aegir Project, At Hops End, Jack Black and Tolokazi.