OnTap Magazine

6 | Winter 2025 | ontapmag.co.za There’s something brewing online — and it’s not just in the kettle. The Beer Association of South Africa (BASA) has officially launched its YouTube and TikTok channels, adding two exciting new layers to its existing social media presence on Facebook, Instagram, and X. These platforms are the next step in BASA’s mission to bring South African beer culture to life in ways that are fresh, visual, and irresistibly shareable. But this isn’t just about trending sounds and slick beer pours. It’s about connection — with beer lovers, brewers, and curious consumers — and positioning BASA as the leading voice for all things beer in South Africa. WHY EXPAND NOW? South Africa’s beer scene is full of flavour, story, and soul. But reaching the next generation of beer drinkers means tapping into the platforms where they spend their time — and talking to them in a language they know and love: video. “These channels give us a way to celebrate beer culture that’s dynamic, engaging, and proudly local,” says Charlene Louw, CEO of BASA. “We’re here to educate, entertain, and promote responsible beer enjoyment — and do it in a way that resonates with both consumers and industry players.” BASA’s new content lineup aims to hit that sweet spot between fun and functional but will also support a bigger mission: fostering a responsible drinking culture. Integrated throughout the content are friendly, non-preachy reminders about smart consumption — things like pacing your drinks, drinking water, and planning safe rides home. It’s a natural, lifestyle-first approach that keeps the vibe positive while reinforcing real accountability — something that benefits consumers and the industry alike. LET’S GET SOCIAL Whether you're a brewer, a foodie, a beer fan, or just TikTok- curious, BASA’s new channels have something for you. Follow and engage here: Let’s celebrate South African beer culture — one video, one story, one sip at a time. #BrewSA | #BeerCulture | #DrinkSmartSA | #BeerTokSA BASA EXPANDS ITS DIGITAL FOOTPRINT WITH YOUTUBE AND TIKTOK LAUNCH YouTube: @ BeerAssociationOfSouthAfrica TikTok: beerassociation_za Instagram: @beer_southafrica Facebook: Beer Association of South Africa X: @BeerSA_org