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FOOLS & FANS 7 INTERNATIONAL BREWING & CIDER AWARDS Fools & Fans Celebrates its 7th Annual Festival in Greyton Please see pages 54 and 55 for more on competition award winners and other details! Winners from across the globe received their trophies for outstanding beers and ciders at the International Brewing & Cider Awards. The prestigious ceremony, held at the Guildhall, London crowned 13 trophy winners – ten beers and three ciders – from 115 medal winners in their respective categories. Of the 13 trophies awarded, six went to Europe, four awarded to Asia, two to North America, and one Australia. For the first time in the Awards' 138- year history, two brewers were crowned trophy winners in The Smallpack Ale competition. The 115 gold, silver and bronze medal winners were also in attendance to collect their awards at the luncheon. Ruth Evans MBE, Director of the International Brewing & Cider Awards, said: "We're thrilled to be able to continue to provide a platform to reward the best beers and ciders with the credit they so truly deserve. Awards like these are so important in raising a company's profile and help their beers and ciders stand out from the crowd.” A full list of all 2024 medal and trophy winners can be found on The International Brewing & Cider Awards' website: www.brewingawards.org 2024 CRAFT BEER MARKETING AWARDS The 2024 Craft Beer Marketing Awards (CBMAs) "Crushie" winners were announced in April in an online Facebook ceremony. More than 600 industry professional judges presented 227 awards to brewers, designers, and marketing agencies from around the world. "We were so impressed by the sheer creativity, innovation, and caliber of marketing displayed in entries this year in every category," said CBMAS Co- Founder JimMcCune. This year, multiple craft beverage types were invited to enter across the 20+ categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. There were 90 Platinum Crushie wins, 96 Gold Crushie wins and 41 Global Crushie wins, all of which can be viewed in the CBMA Winner’s Gallery online. The CBMAs is the first awards program of its kind, established in 2019, and has become a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, drink makers, designers, and agencies. 14 | Winter 2024 | ontapmag.co.za