OnTap Magazine

FEATURE 200 MILLION PEOPLE AND ONECRAFT BREWERY: LUKE MCCARTHY A CULTURAL REVOLUTION WHEN KEVIN CONROY SET OUT TO OPEN NIGERIA’S FIRST CRAFT BREWERY, HIS IDEA WAS RECEIVED WITH SCEPTICISM. THE MARKET WAS SATURATED BY LAGERS, HE WAS TOLD; PEOPLE WERE SIMPLY NOT INTERESTED IN CRAFT. BUT THE TEAM AT BATURE BREWERY PURSUED THEIR VISION REGARDLESS, “REWRITING THE NARRATIVE ON WHAT A NIGERIAN BEER BRAND COULD BE” IN THE PROCESS. HERE BATURE’S CREATIVE DIRECTOR LUKE MCCARTHY EXPOUNDS ON HOW A BRANDING AND STORYTELLING APPROACH GROUNDED IN AUTHENTICITY AND IMMERSION IN COMMUNITY HAS RESULTED IN THEIR EVOLUTION FROM BREWPUB TO CULTURAL HUB. 32 | Summer 2024 | ontapmag.co.za