OnTap Magazine

In September, the Beer Association of South Africa launched a Brew Routes social media campaign aimed at informing South Africans about our online Brew Routes map that can be found at www.brewroutes.co.za and encouraging them to visit the map and find craft breweries they can visit in their area. Importantly, the campaign has also focused on educating people about the critical contribution the beer industry makes to the country’s economy, as a key job contributor and source of government revenue. We are thrilled that the campaign has performed incredibly well, with thousands of social media users positively engaging with the content we have posted. There has also been a major growth in the number of people visiting the Brew Routes online map and also signing up for the BASA newsletter and following our social media pages. Notably, we have seen thousands of engagements where South Africans tag friends, plan trips, and tell us how much fun they had visiting a brewery after seeing our ads. With the holiday season approaching, we plan to continue our social media campaign and get even more people to visit our online map and, more importantly, visit the 150 craft brewers located around South Africa. We also hope to expand the campaign by featuring specific craft breweries and advertising and promoting any events held by breweries, so beer lovers are kept in the loop on what’s happening around the country. In order not to miss out, follow the BASA social media pages and sign up to receive our monthly newsletter by visiting www.beersa.org ! BASA LAUNCHES BREW ROUTES SOCIAL MEDIA CAMPAIGN ontapmag.co.za | Summer 2022 | 11