OnTap Magazine

ontapmag.co.za | Autumn 2021 | 7 ADVERTORIAL The Beer Association of South Africa (BASA) brings together the main beer manufacturers in South Africa, namely The Craft Brewers Association of South Africa (CBASA), Heineken South Africa and South African Breweries (SAB). It was established in order to create a unified voice on issues affecting the beer industry and to help enhance and celebrate beer culture in South Africa. BASA is also mandated to affirm beer’s position as a product of choice for those that choose to drink it and to do so responsibly. We aim to differentiate beer as a product of moderation and the beer manufacturers in South Africa have committed to championing regulation and transformation within the alcohol industry. As an association, we have also spent a great deal of time focusing on advocating for the responsible advancement of the interests of beer manufacturers, promoting ethical and legal trade practices and facilitating the sustainable growth of our sector. We hope to achieve most of these goals by enhancing the reputation of the industry and by fostering and nurturing beer culture in South Africa, specifically by actively sharing and promoting the many positive stories coming from the sector. This includes the fact that it is the most popular alcohol beverage in terms of volume and value, it is a key job creator and economic contributor and it is a diverse, increasingly transformed sector with the growing craft beer community helping differentiate the industry and increasing consumer choice. Our craft brewers specifically have shown the immense impact that a passion for beer can have, with most craft breweries being small businesses which offer employment and great opportunities for members of the communities that they are based in. BASA also takes extreme pride in offering great value to its members and to consumers, as an association of people who love to celebrate beer and all South Africans who enjoy this drink of choice with us. Most recently, BASA celebrated South African National Beer Day on the 6 of February, by calling on all INTRODUCING THE BEER ASSOCIATION OF SOUTH AFRICA BASA media briefing on Covid-19 safety protocols, December 2020