OnTap Magazine

GOING PRO 5 3 MARKETING: Brewing a good beer is one thing, but in an increasingly crowded market, how are you going to make your product stand out? Marcel Harper offers some tips on branding, marketing and selling your brews. THE BASICS CRAFT BEER 2 4 PROFESSIONAL NOT OPTIONAL BRANDING IS GET BUSY SELLING On Tap 1 making good beer isn't enough 44 | Autumn 2019 | ontapmag.co.za