There has always been a huge divide between the wine and beer industries; each painting a rather unattractive stereotypical picture of the other; the pompous, arrogant wine swirling and sniffing toff versus the overweight beer guzzler with stains dribbled on his football shirt.
The battle of wine vs beer has divided nations and marriages, but now they are closer than ever. The artisan breweries and boutique wineries are united in a shared vision relying on sustainable practices and the support of a new wave of consumer: an eco-warrior who seeks convenience, isn’t regimented by tradition nor deterred by anti-establishment practices.
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