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GUT FEELING

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gut-feeling

Tea is the original plant-based beverage. The second most consumed beverage in the world after water, tea’s ‘good-for-you’ credentials make it the perfect addition to the growing toolbox of ingredients ripe for innovation.


When it comes to refreshing RTDs (ready to drink beverages) that appeal to the health-conscious drinker, hard seltzers have been quenching thirsts since their introduction in 2013. The category has topped US$2.7bn in sales so far this year (Nielsen CGA data) with 52% of US consumers swapping a beer for a hard seltzer at some point. But it’s a saturated sector and with consumers looking to trade up to new holistic experiences, tea is creating a buzz of its own.