Once all brewers aspired to create crystal-clear beers, free of haze or sediment. Wheat beers and Lambics aside, clarity was a sign of quality. A cloudy beer was considered contaminated, poorly brewed or kept, or simply a mistake.
The late 90s was a time of great bitterness – a craze to create ever more off-the-scale bitter beers leading to IPAs in the early 2010s getting juicier. Bitterness was dialled down and later additions of hops with tropical fruit aromas and flavours produced beers that were all the rage.
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